Every generation loves coupons. But are mobile coupons really delivering for this generation?

Every generation loves coupons. But are mobile coupons really delivering for this generation?

If you’re a retailer in this day and age, there’s no doubt that things aren’t quite what they used to be. For starters, the current generation of shoppers - millennials - have far less disposable income than their parents, so much so that they just can’t afford to amass impressive clothing collections like their predecessors may have. Add to that the fact consumerism, in general, is on the decline and the US economy is predicted to slow down, if not enter a recession by 2020, it’s fair to say retailers need to pull out all stops to encourage customers to buy.

Ecommerce and social media apps, listen up: Here’s the one thing that could solve all of your mobile conversion problems

Ecommerce and social media apps, listen up: Here’s the one thing that could solve all of your mobile conversion problems

If you’re a retailer, tis the season to be jolly. But what...wait? Only if you’ve got a top-notch mobile shopping experience, apparently. This year, more than 50% of Black Friday bargains were snapped up on a handset, up from 40% last year, and less than 10% just 5 years ago. And this isn’t a standalone trend...experts predict that at least the same percentage of people will do all of their holiday season shopping on their mobiles this year as ‘it’s just easier, quicker and more convenient.’

But is it?

Amazon Echo and Google Home want to be frictionless… but are they?

Amazon Echo and Google Home want to be frictionless… but are they?

The idea of a ‘smart home’ has been around for some time. Far before any of us had the who-will-turn-off-the-light argument, engineers around the world were making our home lives easier and more convenient with dishwashers, refrigerators and clothes dryers; the forerunners of home automation.  

Yet it was only with the advent of the internet and IoT that the idea of a fully functional ‘smart home’ began to blossom. Suddenly, no one had to get up to turn off the light anymore – you could control as many devices as you wanted from the comfort of your armchair. Convenience was only limited by connectivity, so to speak.

Facebook’s solving all of our online purchasing problems. But do you trust them?

Facebook’s solving all of our online purchasing problems. But do you trust them?

Let’s say that you’re in the market for some new sunglasses. 30 years ago, you might have seen the pair you wanted on a billboard, headed to your local shop, tried on that pair (and 20 others) and then made your decision. Job done. Sure, it might have taken you anywhere from a few days to a few weeks, but hey, it was the ultimate experience, right?

The Instapocalypse… what it is and why you need to sit up and take notice

The Instapocalypse… what it is and why you need to sit up and take notice

An ‘Instapocalypse’ would imply that Instagram basically took over social e-commerce (or even e-commerce, in general) but for that to happen, retailers would need to have no problem in using it. But that’s just it. ‘Shoppable Posts’ are actually a major pain for retailers (at least to begin with), and here’s why.

Why hello again Social Commerce… how you’ve changed.

Why hello again Social Commerce… how you’ve changed.

Nearly a year ago today, we provided you with the latest and greatest about all things social commerce. In case you’ve forgotten, though, a quick recap: social commerce allows users to purchase products directly from their social media platform of choice, whether that be Facebook, Instagram, Twitter, Pinterest or even Snapchat.

Siri: Where has she come from, and where is she going?

Siri: Where has she come from, and where is she going?

You: "Hey Siri. Is Star Wars: The Last Jedi playing tonight in Mountain View, CA?"
Siri: "Yes. Star Wars: The Last Jedi is playing tonight at Century Cinema 16 in Mountain View at 8pm."
You: "Ok Siri, buy me 2 tickets please."
Siri: …

3 Tips to Help E-Tailers Make the Most of Cyber Monday

3 Tips to Help E-Tailers Make the Most of Cyber Monday

Love it or hate it, Black Friday has long been considered the official kick-off to the make or break holiday shopping season. But as more shoppers trade in Black Friday mayhem for computer and smartphone screens, Cyber Monday is taking over as THE shopping event of the season. In fact, more US shoppers are excited to shop on Cyber Monday in 2017 than any other holiday sales day, according to a new report from Euclid.

An Open Letter to Kev & Mike of Instagram

An Open Letter to Kev & Mike of Instagram

Dear Kevin and Michel,

No letter of this nature would begin with anything but an enormous congratulations (with love, from the team here at Fillr). You have taken your company to dizzying heights of success, and a quick scan of the news headlines reveals that you are becoming ‘Facebook’s next Facebook’, that teenagers worldwide are turning to you in droves, and that experts predict you’re on track to become the world’s most popular social network.

Are Coupons the Future of Mobile Commerce?

Are Coupons the Future of Mobile Commerce?

When Coca-Cola issued what is considered the first-ever coupon in 1887, little did they realise the phenomenal impact the concept would have on the marketing world, particularly demand generation marketing. Armed with a voucher, recipients could redeem a free glass of Coke at any dispensary. The strategy was a remarkable success...