The data behind Fillr

Last week we launched a public beta of Fillr, the next–generation autofill that helps you shop faster on your mobile. Since then, usage has boomed — together, you’ve filled out 1000's of forms across the web from your iPhone with Fillr, collectively saving you what would have been over 180,000 keystrokes.

We built Fillr because the data showed that while our mobiles are with us nearly every minute of the day, we hate using them for anything that requires more than a few seconds of typing.
Think about it: The statistics show that the top 500 e-commerce sites across the web are seeing more than 60 per cent of their visits on mobile. Yet those mobile users make up just 15.6 per cent of sales. The conversion is horrendous and it’s all because of one reason: mobile forms suck. 

The thing is, they can be better. In our quest to build Fillr, we analysed more than 200,000 forms on the world’s largest sites. Together they asked for more than 1000 unique pieces of information from users. Yet the vast majority of them (90% of forms) only really wanted 10% of that ad that same 10% happened to be common amongst all of them.

So we worked out what those 10% of fields were, and what they meant. Did it ask for full name, or just your surname? A mobile number or your home phone?

This enabled us to gain more accuracy when filling out forms as we knew the exact fields to look for. For example, a mobile form that would normally take more than 3 minutes, when entered manually, only takes Fillr 38 seconds. And a 2 minute form can filled by Fillr in just 13 seconds. The test cases that we used for these scenarios are the forms that are used by four of the most popular e-commerce platforms in the world — These platforms are used by 1.1 million businesses globally, so there’s a good chance you will encounter them often.

If you’re shopping on a popular US website:

Or how about a popular Australian website:

Why Fillr?
Some people ask us why they need Fillr, when Safari already has autofill built in to the iPhone.
The same argument could be levelled at your iPhones’ Notes, SMS, camera and keyboard apps. And yet in each case, there’s a better version out there — whether it’s Evernote, WhatsApp, Instagram, or Swiftkey.

We built Fillr as a better version of something that most iPhone users didn’t even know existed — when was the last time you used Safari autofill?

Simply put, we’re faster and more accurate than any other mobile autofill app on the market: