If you’re a retailer in this day and age, there’s no doubt that things aren’t quite what they used to be. For starters, the current generation of shoppers - millennials - have far less disposable income than their parents, so much so that they just can’t afford to amass impressive clothing collections like their predecessors may have. Add to that the fact consumerism, in general, is on the decline and the US economy is predicted to slow down, if not enter a recession by 2020, it’s fair to say retailers need to pull out all stops to encourage customers to buy.
If you’re a retailer, tis the season to be jolly. But what...wait? Only if you’ve got a top-notch mobile shopping experience, apparently. This year, more than 50% of Black Friday bargains were snapped up on a handset, up from 40% last year, and less than 10% just 5 years ago. And this isn’t a standalone trend...experts predict that at least the same percentage of people will do all of their holiday season shopping on their mobiles this year as ‘it’s just easier, quicker and more convenient.’
But is it?