ecommerce

Why do we buy things on the internet?

Why do we buy things on the internet?

As the years roll on and our mobile phone usage grows and grows, many of us will start to forget - if we ever knew - what life was like before the internet. The phenomenon that is eCommerce, AKA the ability to buy just about anything at the click of a button, has so firmly embedded itself in our lives that we now do it every day. In fact, research shows that the up and coming generations have little desire to go into bricks-and-mortar stores; simply preferring to buy almost everything online and leading to the closure of more than half of America’s shopping malls.

So ingrained is online shopping in our lives that few of us stop to think why we actually do it. Is it just habit? Is it as easy as we think? Do the benefits really stack up?

Every generation loves coupons. But are mobile coupons really delivering for this generation?

Every generation loves coupons. But are mobile coupons really delivering for this generation?

If you’re a retailer in this day and age, there’s no doubt that things aren’t quite what they used to be. For starters, the current generation of shoppers - millennials - have far less disposable income than their parents, so much so that they just can’t afford to amass impressive clothing collections like their predecessors may have. Add to that the fact consumerism, in general, is on the decline and the US economy is predicted to slow down, if not enter a recession by 2020, it’s fair to say retailers need to pull out all stops to encourage customers to buy.

Ecommerce and social media apps, listen up: Here’s the one thing that could solve all of your mobile conversion problems

Ecommerce and social media apps, listen up: Here’s the one thing that could solve all of your mobile conversion problems

If you’re a retailer, tis the season to be jolly. But what...wait? Only if you’ve got a top-notch mobile shopping experience, apparently. This year, more than 50% of Black Friday bargains were snapped up on a handset, up from 40% last year, and less than 10% just 5 years ago. And this isn’t a standalone trend...experts predict that at least the same percentage of people will do all of their holiday season shopping on their mobiles this year as ‘it’s just easier, quicker and more convenient.’

But is it?