It’s touted as the #1 hack to save money these days, and if you love your retail therapy, it doesn’t get much better than this: cashback apps. You sign up, you go about your everyday spending and whoosh...you’re rewarded with cash or points. Everyone wins.
If you’re a retailer in this day and age, there’s no doubt that things aren’t quite what they used to be. For starters, the current generation of shoppers - millennials - have far less disposable income than their parents, so much so that they just can’t afford to amass impressive clothing collections like their predecessors may have. Add to that the fact consumerism, in general, is on the decline and the US economy is predicted to slow down, if not enter a recession by 2020, it’s fair to say retailers need to pull out all stops to encourage customers to buy.