Ecommerce and social media apps, listen up: Here’s the one thing that could solve all of your mobile conversion problems

Ecommerce and social media apps, listen up: Here’s the one thing that could solve all of your mobile conversion problems

If you’re a retailer, tis the season to be jolly. But what...wait? Only if you’ve got a top-notch mobile shopping experience, apparently. This year, more than 50% of Black Friday bargains were snapped up on a handset, up from 40% last year, and less than 10% just 5 years ago. And this isn’t a standalone trend...experts predict that at least the same percentage of people will do all of their holiday season shopping on their mobiles this year as ‘it’s just easier, quicker and more convenient.’

But is it?

Facebook’s solving all of our online purchasing problems. But do you trust them?

Facebook’s solving all of our online purchasing problems. But do you trust them?

Let’s say that you’re in the market for some new sunglasses. 30 years ago, you might have seen the pair you wanted on a billboard, headed to your local shop, tried on that pair (and 20 others) and then made your decision. Job done. Sure, it might have taken you anywhere from a few days to a few weeks, but hey, it was the ultimate experience, right?

The Instapocalypse… what it is and why you need to sit up and take notice

The Instapocalypse… what it is and why you need to sit up and take notice

An ‘Instapocalypse’ would imply that Instagram basically took over social e-commerce (or even e-commerce, in general) but for that to happen, retailers would need to have no problem in using it. But that’s just it. ‘Shoppable Posts’ are actually a major pain for retailers (at least to begin with), and here’s why.

Why hello again Social Commerce… how you’ve changed.

Why hello again Social Commerce… how you’ve changed.

Nearly a year ago today, we provided you with the latest and greatest about all things social commerce. In case you’ve forgotten, though, a quick recap: social commerce allows users to purchase products directly from their social media platform of choice, whether that be Facebook, Instagram, Twitter, Pinterest or even Snapchat.

An Open Letter to Kev & Mike of Instagram

An Open Letter to Kev & Mike of Instagram

Dear Kevin and Michel,

No letter of this nature would begin with anything but an enormous congratulations (with love, from the team here at Fillr). You have taken your company to dizzying heights of success, and a quick scan of the news headlines reveals that you are becoming ‘Facebook’s next Facebook’, that teenagers worldwide are turning to you in droves, and that experts predict you’re on track to become the world’s most popular social network.