Facebook’s solving all of our online purchasing problems. But do you trust them?

Facebook’s solving all of our online purchasing problems. But do you trust them?

Let’s say that you’re in the market for some new sunglasses. 30 years ago, you might have seen the pair you wanted on a billboard, headed to your local shop, tried on that pair (and 20 others) and then made your decision. Job done. Sure, it might have taken you anywhere from a few days to a few weeks, but hey, it was the ultimate experience, right?

The Instapocalypse… what it is and why you need to sit up and take notice

The Instapocalypse… what it is and why you need to sit up and take notice

An ‘Instapocalypse’ would imply that Instagram basically took over social e-commerce (or even e-commerce, in general) but for that to happen, retailers would need to have no problem in using it. But that’s just it. ‘Shoppable Posts’ are actually a major pain for retailers (at least to begin with), and here’s why.

Why hello again Social Commerce… how you’ve changed.

Why hello again Social Commerce… how you’ve changed.

Nearly a year ago today, we provided you with the latest and greatest about all things social commerce. In case you’ve forgotten, though, a quick recap: social commerce allows users to purchase products directly from their social media platform of choice, whether that be Facebook, Instagram, Twitter, Pinterest or even Snapchat.