Are Coupons the Future of Mobile Commerce?

Are Coupons the Future of Mobile Commerce?

When Coca-Cola issued what is considered the first-ever coupon in 1887, little did they realise the phenomenal impact the concept would have on the marketing world, particularly demand generation marketing. Armed with a voucher, recipients could redeem a free glass of Coke at any dispensary. The strategy was a remarkable success...

Shopping aggregators – where have they come from, and where are they going?

Shopping aggregators – where have they come from, and where are they going?

Comparison shopping engines, otherwise known as shopping aggregators, are considered by some as the darlings of the internet era, and for good reason. With the profits of some aggregators, such as hotels.com and booking.com, exceeding $6 billion annually, it’s fair to say that this industry is one to watch.

Shopping cart abandonment – who is really to blame?

Shopping cart abandonment – who is really to blame?

It’s been described as the bane of the online retail industry, and for good reason: shopping cart abandonment costs retailers over $USD4 trillion per year.  And to make matters worse, it doesn’t have to be this way – 63% of this could be recovered, experts say, if only merchants were a little more savvy.

Social buy buttons are invading the internet – but are they working?

Social buy buttons are invading the internet – but are they working?

Social media is already a premiere destination for many of our daily needs - whether it be to socialise, read, or job search. So it makes sense that it will soon be a premiere retail destination as well.

And that’s exactly what all of the big platforms, including Facebook, Twitter, and Pinterest are hoping to do with the recent introduction of ‘Buy buttons.’ Heralded as ‘the next big thing’ in ecommerce, buy buttons enable users to purchase items en masse, without having to ever leave the comfort of the app they’re using.

But are the buy buttons (also known as click-to-buy), really as great an idea as they seem?

PRESS RELEASE: Fillr Raises A$5M in Series A Financing from SoftBank China, Southern Cross and Reinventure

PRESS RELEASE: Fillr Raises A$5M in Series A Financing from SoftBank China, Southern Cross and Reinventure

Fillr, creator of the world's most accurate, fastest and secure autofill technology, today announces a $5 million Series A fundraising round from a consortium of international investors including SoftBank China Capital, Southern Cross Venture Partners and Reinventure. SoftBank China, the single largest investor in e-commerce giant Alibaba, joins forces with current investors, Constant Innovation, the early stage venture fund launched by the founders of carsales.com, including Chairman Wal Pisciotta and CEO Greg Roebuck.

Want your customers to checkout faster on mobile? Here are 5 reasons why you need Fillr Autofill in your app!

Want your customers to checkout faster on mobile? Here are 5 reasons why you need Fillr Autofill in your app!

More people convert with Fillr. Fillr has developed 'autofill as a service' that seamlessly integrates into your app, enabling your customers to transact faster, boosting your conversions and revenue. We've spent over two years (and lots of hard-earned $) building the world's best autofill... So you don't have to.

How a Web Browser got One Million Downloads in less than a year...

How a Web Browser got One Million Downloads in less than a year...

November 2015 marked a milestone for one of our partners, Browser 4G, an extremely fast and user-friendly browser for Android devices (to view it in the Google Play Store click here). The team at Zoomob launched Browser 4G 12 months ago and have crossed one million downloads in Play Store in a much shorter time than even they expected (with an average 4-star rating from 13,000+ users).

Fillr, your partner-in-buying this holiday season!

Over the next two months US consumers will spend over 53.3 billion dollars online across millions of websites offering great deals in the lead up to Christmas... With so much of that traffic coming from mobile devices, the pain of tiny mobile web forms - with all that pinching, zooming and manual typing on minuscule keyboards - is highlighted most at this time of year… We say “ENOUGH IS ENOUGH” and would like to introduce Fillr: Autofill for Mobile.

Pic: Average time to complete a checkout form manually vs using Fillr

On average, US consumers will purchase up to 13 gifts online this season. With most of those purchases moving to mobile, that's a lot of time wasted manually typing on mobile checkouts. Use Fillr for those 13 purchases and save 2000 keystrokes!  Think about that… 1,2,3,4,5,…….2000!!

Fillr is here to fill those pesky checkout forms fast and hassle free! With a full Fillr profile, you will complete checkouts instantly with never-before-seen accuracy at the tap of a button! Gone are the days of tedious, fiddly typing. Gone are the days of unreliable autofill with its unpredictable outcomes and inaccurate filling.

So get ready this November and be prepared for Black Friday and Christmas Shopping with your new best friend, Fillr: Autofill for Mobile.

PR guru and entrepreneur Roxy Jacenko shares the apps that she can’t live without

PR guru and entrepreneur Roxy Jacenko shares the apps that she can’t live without

"This is a new app I’ve come across and love- it takes the hassle out of filling out online forms on your mobile by automatically filling in saved personal information. HUGE time-saver" - Rocy Jacenko to Elle.

My Editorial on Business Spectator

My Editorial on Business Spectator

It turns out that, even subconsciously, we hate using our phones when the website isn’t built for them. When more than 60 per cent of online traffic to retail websites comes from a mobile, but only 15 per cent of online sales are completed on those devices. Something’s wrong.

Why we changed

Why we changed

My best mate and business partner Chad and I sold our previous startup, 1Form, to Australia’s largest real estate group in 2013 and we immediately set out to build our next vision. Whilst our first venture (1Form) was a huge success it certainly didn’t start that way… sleepless nights and not knowing how you would put food on the table was par for the course for many years. But after pounding the pavement enough, it started to grow and grow fast.  It got to the point where we no longer had to knock on doors; rather our door would be the one getting knocked on.