During the past 25 years, eCommerce has grown from the first online transaction ever — the purchase of a Sting CD — to one of the largest revenue channels in the world. In fact, Statista predicts global eCommerce sales will reach $4.88 trillion by 2021, with an estimated 2.14 billion digital buyers. As the eCommerce market continues to grow, it’s imperative businesses keep up with the trends to stay relevant with consumers. Below are five of the most important trends to look for in the coming months.
Bought something on the internet lately? You wouldn’t be alone...far from it. In fact, this year 1.92 billion people in the world will shop online, and by 2021 - just 2 years away - that number is expected to be 2.14 billion. The number of online stores continue to increase to meet demand, as does the amount these stores net (now in the trillions), along with the percentage of total retail market share they take (currently one-tenth of all sales, but that’s changing quickly).
As the years roll on and our mobile phone usage grows and grows, many of us will start to forget - if we ever knew - what life was like before the internet. The phenomenon that is eCommerce, AKA the ability to buy just about anything at the click of a button, has so firmly embedded itself in our lives that we now do it every day. In fact, research shows that the up and coming generations have little desire to go into bricks-and-mortar stores; simply preferring to buy almost everything online and leading to the closure of more than half of America’s shopping malls.
So ingrained is online shopping in our lives that few of us stop to think why we actually do it. Is it just habit? Is it as easy as we think? Do the benefits really stack up?
If you’re a retailer in this day and age, there’s no doubt that things aren’t quite what they used to be. For starters, the current generation of shoppers - millennials - have far less disposable income than their parents, so much so that they just can’t afford to amass impressive clothing collections like their predecessors may have. Add to that the fact consumerism, in general, is on the decline and the US economy is predicted to slow down, if not enter a recession by 2020, it’s fair to say retailers need to pull out all stops to encourage customers to buy.
If you’re a retailer, tis the season to be jolly. But what...wait? Only if you’ve got a top-notch mobile shopping experience, apparently. This year, more than 50% of Black Friday bargains were snapped up on a handset, up from 40% last year, and less than 10% just 5 years ago. And this isn’t a standalone trend...experts predict that at least the same percentage of people will do all of their holiday season shopping on their mobiles this year as ‘it’s just easier, quicker and more convenient.’
But is it?
The idea of a ‘smart home’ has been around for some time. Far before any of us had the who-will-turn-off-the-light argument, engineers around the world were making our home lives easier and more convenient with dishwashers, refrigerators and clothes dryers; the forerunners of home automation.
Yet it was only with the advent of the internet and IoT that the idea of a fully functional ‘smart home’ began to blossom. Suddenly, no one had to get up to turn off the light anymore – you could control as many devices as you wanted from the comfort of your armchair. Convenience was only limited by connectivity, so to speak.
Let’s say that you’re in the market for some new sunglasses. 30 years ago, you might have seen the pair you wanted on a billboard, headed to your local shop, tried on that pair (and 20 others) and then made your decision. Job done. Sure, it might have taken you anywhere from a few days to a few weeks, but hey, it was the ultimate experience, right?
An ‘Instapocalypse’ would imply that Instagram basically took over social e-commerce (or even e-commerce, in general) but for that to happen, retailers would need to have no problem in using it. But that’s just it. ‘Shoppable Posts’ are actually a major pain for retailers (at least to begin with), and here’s why.
Nearly a year ago today, we provided you with the latest and greatest about all things social commerce. In case you’ve forgotten, though, a quick recap: social commerce allows users to purchase products directly from their social media platform of choice, whether that be Facebook, Instagram, Twitter, Pinterest or even Snapchat.
In the not too distant past, filling out a form was an arduous task indeed. So arduous, in fact, that many of us could expect to spend days, if not weeks of our lives doing it. You’d basically sit there with a pen for many long minutes, and hope against hope that a) you didn’t make a mistake (hello whiteout!) or b) that the postman didn’t steal your details.
It was awful, and we’re all glad those days are (mostly!) over...
Love it or hate it, Black Friday has long been considered the official kick-off to the make or break holiday shopping season. But as more shoppers trade in Black Friday mayhem for computer and smartphone screens, Cyber Monday is taking over as THE shopping event of the season. In fact, more US shoppers are excited to shop on Cyber Monday in 2017 than any other holiday sales day, according to a new report from Euclid.
Dear Kevin and Michel,
No letter of this nature would begin with anything but an enormous congratulations (with love, from the team here at Fillr). You have taken your company to dizzying heights of success, and a quick scan of the news headlines reveals that you are becoming ‘Facebook’s next Facebook’, that teenagers worldwide are turning to you in droves, and that experts predict you’re on track to become the world’s most popular social network.
Somewhere in the not too distant past, there would have been a business owner or two who scoffed at the notion of creating a website. ‘What’s the point?’ you can just imagine them saying. ‘We’re doing just fine without it, so why should we change?’
Fast forward to 2017, and experts claim that you are either a digital business, or a dead business.
Mobile is increasingly the first screen for digital commerce. Forty percent of e-retail traffic now comes from mobile phones -- and this number is only going to grow.
But there’s one big problem. As mobile shopping rates increase, conversion rates continue to fall as customers abandon their shopping carts during the checkout process. The culprit is a friction-filled, time-consuming, highly manual checkout process which is only more frustrating on a mobile device.
As our smartphones become more and more ingrained in our everyday lives, it’s only a matter of time before our phones also become our primary tool for buying. Just a few years ago, mobile e-commerce, or m-commerce, accounted for 11.6% of total e-commerce revenue in the U.S. That number is forecasted to climb to 45% by 2020.
According to the latest Business Intelligence Report on shopping cart abandonment (Nov. 2016), 78% of consumers who start an online purchase process abandon it, leaving $4.6 trillion worth of merchandise left unpurchased in online shopping carts. Fillr has developed an ‘autofill as a service’ solution that seamlessly integrates into apps, enabling customers to transact faster, and boosting conversions.
When Coca-Cola issued what is considered the first-ever coupon in 1887, little did they realise the phenomenal impact the concept would have on the marketing world, particularly demand generation marketing. Armed with a voucher, recipients could redeem a free glass of Coke at any dispensary. The strategy was a remarkable success...
Filling out forms online is something that we all have to do (albeit often begrudgingly). Doing so on any device is frustrating; doing it on a mobile is excruciating. Cue autofill: a service that helps us kill the tedium and get on with the things we’d rather be doing with our lives.