Let’s say that you’re in the market for some new sunglasses. 30 years ago, you might have seen the pair you wanted on a billboard, headed to your local shop, tried on that pair (and 20 others) and then made your decision. Job done. Sure, it might have taken you anywhere from a few days to a few weeks, but hey, it was the ultimate experience, right?
An ‘Instapocalypse’ would imply that Instagram basically took over social e-commerce (or even e-commerce, in general) but for that to happen, retailers would need to have no problem in using it. But that’s just it. ‘Shoppable Posts’ are actually a major pain for retailers (at least to begin with), and here’s why.
Nearly a year ago today, we provided you with the latest and greatest about all things social commerce. In case you’ve forgotten, though, a quick recap: social commerce allows users to purchase products directly from their social media platform of choice, whether that be Facebook, Instagram, Twitter, Pinterest or even Snapchat.
In the not too distant past, filling out a form was an arduous task indeed. So arduous, in fact, that many of us could expect to spend days, if not weeks of our lives doing it. You’d basically sit there with a pen for many long minutes, and hope against hope that a) you didn’t make a mistake (hello whiteout!) or b) that the postman didn’t steal your details.
It was awful, and we’re all glad those days are (mostly!) over...
Love it or hate it, Black Friday has long been considered the official kick-off to the make or break holiday shopping season. But as more shoppers trade in Black Friday mayhem for computer and smartphone screens, Cyber Monday is taking over as THE shopping event of the season. In fact, more US shoppers are excited to shop on Cyber Monday in 2017 than any other holiday sales day, according to a new report from Euclid.
Dear Kevin and Michel,
No letter of this nature would begin with anything but an enormous congratulations (with love, from the team here at Fillr). You have taken your company to dizzying heights of success, and a quick scan of the news headlines reveals that you are becoming ‘Facebook’s next Facebook’, that teenagers worldwide are turning to you in droves, and that experts predict you’re on track to become the world’s most popular social network.
Somewhere in the not too distant past, there would have been a business owner or two who scoffed at the notion of creating a website. ‘What’s the point?’ you can just imagine them saying. ‘We’re doing just fine without it, so why should we change?’
Fast forward to 2017, and experts claim that you are either a digital business, or a dead business.
Mobile is increasingly the first screen for digital commerce. Forty percent of e-retail traffic now comes from mobile phones -- and this number is only going to grow.
But there’s one big problem. As mobile shopping rates increase, conversion rates continue to fall as customers abandon their shopping carts during the checkout process. The culprit is a friction-filled, time-consuming, highly manual checkout process which is only more frustrating on a mobile device.
As our smartphones become more and more ingrained in our everyday lives, it’s only a matter of time before our phones also become our primary tool for buying. Just a few years ago, mobile e-commerce, or m-commerce, accounted for 11.6% of total e-commerce revenue in the U.S. That number is forecasted to climb to 45% by 2020.
According to the latest Business Intelligence Report on shopping cart abandonment (Nov. 2016), 78% of consumers who start an online purchase process abandon it, leaving $4.6 trillion worth of merchandise left unpurchased in online shopping carts. Fillr has developed an ‘autofill as a service’ solution that seamlessly integrates into apps, enabling customers to transact faster, and boosting conversions.
When Coca-Cola issued what is considered the first-ever coupon in 1887, little did they realise the phenomenal impact the concept would have on the marketing world, particularly demand generation marketing. Armed with a voucher, recipients could redeem a free glass of Coke at any dispensary. The strategy was a remarkable success...
Filling out forms online is something that we all have to do (albeit often begrudgingly). Doing so on any device is frustrating; doing it on a mobile is excruciating. Cue autofill: a service that helps us kill the tedium and get on with the things we’d rather be doing with our lives.
Comparison shopping engines, otherwise known as shopping aggregators, are considered by some as the darlings of the internet era, and for good reason. With the profits of some aggregators, such as hotels.com and booking.com, exceeding $6 billion annually, it’s fair to say that this industry is one to watch.
It’s been described as the bane of the online retail industry, and for good reason: shopping cart abandonment costs retailers over $USD4 trillion per year. And to make matters worse, it doesn’t have to be this way – 63% of this could be recovered, experts say, if only merchants were a little more savvy.
Social media is already a premiere destination for many of our daily needs - whether it be to socialise, read, or job search. So it makes sense that it will soon be a premiere retail destination as well.
And that’s exactly what all of the big platforms, including Facebook, Twitter, and Pinterest are hoping to do with the recent introduction of ‘Buy buttons.’ Heralded as ‘the next big thing’ in ecommerce, buy buttons enable users to purchase items en masse, without having to ever leave the comfort of the app they’re using.
But are the buy buttons (also known as click-to-buy), really as great an idea as they seem?
Fillr, creator of the world's most accurate, fastest and secure autofill technology, today announces a $5 million Series A fundraising round from a consortium of international investors including SoftBank China Capital, Southern Cross Venture Partners and Reinventure. SoftBank China, the single largest investor in e-commerce giant Alibaba, joins forces with current investors, Constant Innovation, the early stage venture fund launched by the founders of carsales.com, including Chairman Wal Pisciotta and CEO Greg Roebuck.
More people convert with Fillr. Fillr has developed 'autofill as a service' that seamlessly integrates into your app, enabling your customers to transact faster, boosting your conversions and revenue. We've spent over two years (and lots of hard-earned $) building the world's best autofill... So you don't have to.