Checkout Woes: How to Lose a Customer in 10 Seconds

Checkout Woes: How to Lose a Customer in 10 Seconds

Every now and then you want to watch a terrible movie and revel in the experience, but we’ve never heard anyone that wanted to revel in a terrible ecommerce checkout process. The shopping cart is the make-or-break moment, and there’s no plucky comedic relief that’s going to save your sale if the process is frustrating.

Want more for less? Here’s the top 5 cashback apps [and why there might be more soon]

Want more for less? Here’s the top 5 cashback apps [and why there might be more soon]

It’s touted as the #1 hack to save money these days, and if you love your retail therapy, it doesn’t get much better than this: cashback apps. You sign up, you go about your everyday spending and whoosh...you’re rewarded with cash or points. Everyone wins.

5 eCommerce Trends to Watch for in Summer 2019

5 eCommerce Trends to Watch for in Summer 2019

During the past 25 years, eCommerce has grown from the first online transaction ever — the purchase of a Sting CD — to one of the largest revenue channels in the world. In fact, Statista predicts global eCommerce sales will reach $4.88 trillion by 2021, with an estimated 2.14 billion digital buyers. As the eCommerce market continues to grow, it’s imperative businesses keep up with the trends to stay relevant with consumers. Below are five of the most important trends to look for in the coming months.

The top 5 ecommerce startups of 2019... and how we can all be like them

The top 5 ecommerce startups of 2019... and how we can all be like them

Bought something on the internet lately? You wouldn’t be alone...far from it. In fact, this year 1.92 billion people in the world will shop online, and by 2021 - just 2 years away - that number is expected to be 2.14 billion. The number of online stores continue to increase to meet demand, as does the amount these stores net (now in the trillions), along with the percentage of total retail market share they take (currently one-tenth of all sales, but that’s changing quickly).

Why do we buy things on the internet?

Why do we buy things on the internet?

As the years roll on and our mobile phone usage grows and grows, many of us will start to forget - if we ever knew - what life was like before the internet. The phenomenon that is eCommerce, AKA the ability to buy just about anything at the click of a button, has so firmly embedded itself in our lives that we now do it every day. In fact, research shows that the up and coming generations have little desire to go into bricks-and-mortar stores; simply preferring to buy almost everything online and leading to the closure of more than half of America’s shopping malls.

So ingrained is online shopping in our lives that few of us stop to think why we actually do it. Is it just habit? Is it as easy as we think? Do the benefits really stack up?

Every generation loves coupons. But are mobile coupons really delivering for this generation?

Every generation loves coupons. But are mobile coupons really delivering for this generation?

If you’re a retailer in this day and age, there’s no doubt that things aren’t quite what they used to be. For starters, the current generation of shoppers - millennials - have far less disposable income than their parents, so much so that they just can’t afford to amass impressive clothing collections like their predecessors may have. Add to that the fact consumerism, in general, is on the decline and the US economy is predicted to slow down, if not enter a recession by 2020, it’s fair to say retailers need to pull out all stops to encourage customers to buy.

Ecommerce and social media apps, listen up: Here’s the one thing that could solve all of your mobile conversion problems

Ecommerce and social media apps, listen up: Here’s the one thing that could solve all of your mobile conversion problems

If you’re a retailer, tis the season to be jolly. But what...wait? Only if you’ve got a top-notch mobile shopping experience, apparently. This year, more than 50% of Black Friday bargains were snapped up on a handset, up from 40% last year, and less than 10% just 5 years ago. And this isn’t a standalone trend...experts predict that at least the same percentage of people will do all of their holiday season shopping on their mobiles this year as ‘it’s just easier, quicker and more convenient.’

But is it?

Amazon Echo and Google Home want to be frictionless… but are they?

Amazon Echo and Google Home want to be frictionless… but are they?

The idea of a ‘smart home’ has been around for some time. Far before any of us had the who-will-turn-off-the-light argument, engineers around the world were making our home lives easier and more convenient with dishwashers, refrigerators and clothes dryers; the forerunners of home automation.  

Yet it was only with the advent of the internet and IoT that the idea of a fully functional ‘smart home’ began to blossom. Suddenly, no one had to get up to turn off the light anymore – you could control as many devices as you wanted from the comfort of your armchair. Convenience was only limited by connectivity, so to speak.

Facebook’s solving all of our online purchasing problems. But do you trust them?

Facebook’s solving all of our online purchasing problems. But do you trust them?

Let’s say that you’re in the market for some new sunglasses. 30 years ago, you might have seen the pair you wanted on a billboard, headed to your local shop, tried on that pair (and 20 others) and then made your decision. Job done. Sure, it might have taken you anywhere from a few days to a few weeks, but hey, it was the ultimate experience, right?

The Instapocalypse… what it is and why you need to sit up and take notice

The Instapocalypse… what it is and why you need to sit up and take notice

An ‘Instapocalypse’ would imply that Instagram basically took over social e-commerce (or even e-commerce, in general) but for that to happen, retailers would need to have no problem in using it. But that’s just it. ‘Shoppable Posts’ are actually a major pain for retailers (at least to begin with), and here’s why.

Why hello again Social Commerce… how you’ve changed.

Why hello again Social Commerce… how you’ve changed.

Nearly a year ago today, we provided you with the latest and greatest about all things social commerce. In case you’ve forgotten, though, a quick recap: social commerce allows users to purchase products directly from their social media platform of choice, whether that be Facebook, Instagram, Twitter, Pinterest or even Snapchat.

Should we all break up with our autofill?

Should we all break up with our autofill?

In the not too distant past, filling out a form was an arduous task indeed. So arduous, in fact, that many of us could expect to spend days, if not weeks of our lives doing it.  You’d basically sit there with a pen for many long minutes, and hope against hope that a) you didn’t make a mistake (hello whiteout!) or b) that the postman didn’t steal your details. 

It was awful, and we’re all glad those days are (mostly!) over...

Siri: Where has she come from, and where is she going?

Siri: Where has she come from, and where is she going?

You: "Hey Siri. Is Star Wars: The Last Jedi playing tonight in Mountain View, CA?"
Siri: "Yes. Star Wars: The Last Jedi is playing tonight at Century Cinema 16 in Mountain View at 8pm."
You: "Ok Siri, buy me 2 tickets please."
Siri: …

3 Tips to Help E-Tailers Make the Most of Cyber Monday

3 Tips to Help E-Tailers Make the Most of Cyber Monday

Love it or hate it, Black Friday has long been considered the official kick-off to the make or break holiday shopping season. But as more shoppers trade in Black Friday mayhem for computer and smartphone screens, Cyber Monday is taking over as THE shopping event of the season. In fact, more US shoppers are excited to shop on Cyber Monday in 2017 than any other holiday sales day, according to a new report from Euclid.

An Open Letter to Kev & Mike of Instagram

An Open Letter to Kev & Mike of Instagram

Dear Kevin and Michel,

No letter of this nature would begin with anything but an enormous congratulations (with love, from the team here at Fillr). You have taken your company to dizzying heights of success, and a quick scan of the news headlines reveals that you are becoming ‘Facebook’s next Facebook’, that teenagers worldwide are turning to you in droves, and that experts predict you’re on track to become the world’s most popular social network.

Everything you need to know about autofill

Everything you need to know about autofill

Somewhere in the not too distant past, there would have been a business owner or two who scoffed at the notion of creating a website. ‘What’s the point?’ you can just imagine them saying. ‘We’re doing just fine without it, so why should we change?’

Fast forward to 2017, and experts claim that you are either a digital business, or a dead business.

The Big Mobile Shopping Problem That Technology Solves

The Big Mobile Shopping Problem That Technology Solves

Mobile is increasingly the first screen for digital commerce. Forty percent of e-retail traffic now comes from mobile phones -- and this number is only going to grow.

But there’s one big problem. As mobile shopping rates increase, conversion rates continue to fall as customers abandon their shopping carts during the checkout process. The culprit is a friction-filled, time-consuming, highly manual checkout process which is only more frustrating on a mobile device.  

4 Ways to Reduce Cart Abandonment

4 Ways to Reduce Cart Abandonment

As our smartphones become more and more ingrained in our everyday lives, it’s only a matter of time before our phones also become our primary tool for buying. Just a few years ago, mobile e-commerce, or m-commerce, accounted for 11.6% of total e-commerce revenue in the U.S. That number is forecasted to climb to 45% by 2020.