If you’re a retailer in this day and age, there’s no doubt that things aren’t quite what they used to be. For starters, the current generation of shoppers - millennials - have far less disposable income than their parents, so much so that they just can’t afford to amass impressive clothing collections like their predecessors may have. Add to that the fact consumerism, in general, is on the decline and the US economy is predicted to slow down, if not enter a recession by 2020, it’s fair to say retailers need to pull out all stops to encourage customers to buy.
If you’re a retailer, tis the season to be jolly. But what...wait? Only if you’ve got a top-notch mobile shopping experience, apparently. This year, more than 50% of Black Friday bargains were snapped up on a handset, up from 40% last year, and less than 10% just 5 years ago. And this isn’t a standalone trend...experts predict that at least the same percentage of people will do all of their holiday season shopping on their mobiles this year as ‘it’s just easier, quicker and more convenient.’
But is it?
The idea of a ‘smart home’ has been around for some time. Far before any of us had the who-will-turn-off-the-light argument, engineers around the world were making our home lives easier and more convenient with dishwashers, refrigerators and clothes dryers; the forerunners of home automation.
Yet it was only with the advent of the internet and IoT that the idea of a fully functional ‘smart home’ began to blossom. Suddenly, no one had to get up to turn off the light anymore – you could control as many devices as you wanted from the comfort of your armchair. Convenience was only limited by connectivity, so to speak.
Let’s say that you’re in the market for some new sunglasses. 30 years ago, you might have seen the pair you wanted on a billboard, headed to your local shop, tried on that pair (and 20 others) and then made your decision. Job done. Sure, it might have taken you anywhere from a few days to a few weeks, but hey, it was the ultimate experience, right?
An ‘Instapocalypse’ would imply that Instagram basically took over social e-commerce (or even e-commerce, in general) but for that to happen, retailers would need to have no problem in using it. But that’s just it. ‘Shoppable Posts’ are actually a major pain for retailers (at least to begin with), and here’s why.
Nearly a year ago today, we provided you with the latest and greatest about all things social commerce. In case you’ve forgotten, though, a quick recap: social commerce allows users to purchase products directly from their social media platform of choice, whether that be Facebook, Instagram, Twitter, Pinterest or even Snapchat.
Here in Melbourne, Australia, the tech scene is booming! The Martec put together a great summary of Melbourne startups that began life right here in the world's most liveable city.
In the not too distant past, filling out a form was an arduous task indeed. So arduous, in fact, that many of us could expect to spend days, if not weeks of our lives doing it. You’d basically sit there with a pen for many long minutes, and hope against hope that a) you didn’t make a mistake (hello whiteout!) or b) that the postman didn’t steal your details.
It was awful, and we’re all glad those days are (mostly!) over...
You: "Hey Siri. Is Star Wars: The Last Jedi playing tonight in Mountain View, CA?"
Siri: "Yes. Star Wars: The Last Jedi is playing tonight at Century Cinema 16 in Mountain View at 8pm."
You: "Ok Siri, buy me 2 tickets please."
Siri: …
Love it or hate it, Black Friday has long been considered the official kick-off to the make or break holiday shopping season. But as more shoppers trade in Black Friday mayhem for computer and smartphone screens, Cyber Monday is taking over as THE shopping event of the season. In fact, more US shoppers are excited to shop on Cyber Monday in 2017 than any other holiday sales day, according to a new report from Euclid.
Dear Kevin and Michel,
No letter of this nature would begin with anything but an enormous congratulations (with love, from the team here at Fillr). You have taken your company to dizzying heights of success, and a quick scan of the news headlines reveals that you are becoming ‘Facebook’s next Facebook’, that teenagers worldwide are turning to you in droves, and that experts predict you’re on track to become the world’s most popular social network.
Somewhere in the not too distant past, there would have been a business owner or two who scoffed at the notion of creating a website. ‘What’s the point?’ you can just imagine them saying. ‘We’re doing just fine without it, so why should we change?’
Fast forward to 2017, and experts claim that you are either a digital business, or a dead business.
Mobile is increasingly the first screen for digital commerce. Forty percent of e-retail traffic now comes from mobile phones -- and this number is only going to grow.
But there’s one big problem. As mobile shopping rates increase, conversion rates continue to fall as customers abandon their shopping carts during the checkout process. The culprit is a friction-filled, time-consuming, highly manual checkout process which is only more frustrating on a mobile device.
As our smartphones become more and more ingrained in our everyday lives, it’s only a matter of time before our phones also become our primary tool for buying. Just a few years ago, mobile e-commerce, or m-commerce, accounted for 11.6% of total e-commerce revenue in the U.S. That number is forecasted to climb to 45% by 2020.
According to the latest Business Intelligence Report on shopping cart abandonment (Nov. 2016), 78% of consumers who start an online purchase process abandon it, leaving $4.6 trillion worth of merchandise left unpurchased in online shopping carts. Fillr has developed an ‘autofill as a service’ solution that seamlessly integrates into apps, enabling customers to transact faster, and boosting conversions.
When Coca-Cola issued what is considered the first-ever coupon in 1887, little did they realise the phenomenal impact the concept would have on the marketing world, particularly demand generation marketing. Armed with a voucher, recipients could redeem a free glass of Coke at any dispensary. The strategy was a remarkable success...
Filling out forms online is something that we all have to do (albeit often begrudgingly). Doing so on any device is frustrating; doing it on a mobile is excruciating. Cue autofill: a service that helps us kill the tedium and get on with the things we’d rather be doing with our lives.
Comparison shopping engines, otherwise known as shopping aggregators, are considered by some as the darlings of the internet era, and for good reason. With the profits of some aggregators, such as hotels.com and booking.com, exceeding $6 billion annually, it’s fair to say that this industry is one to watch.
It’s been described as the bane of the online retail industry, and for good reason: shopping cart abandonment costs retailers over $USD4 trillion per year. And to make matters worse, it doesn’t have to be this way – 63% of this could be recovered, experts say, if only merchants were a little more savvy.
Social media is already a premiere destination for many of our daily needs - whether it be to socialise, read, or job search. So it makes sense that it will soon be a premiere retail destination as well.
And that’s exactly what all of the big platforms, including Facebook, Twitter, and Pinterest are hoping to do with the recent introduction of ‘Buy buttons.’ Heralded as ‘the next big thing’ in ecommerce, buy buttons enable users to purchase items en masse, without having to ever leave the comfort of the app they’re using.
But are the buy buttons (also known as click-to-buy), really as great an idea as they seem?
Artificial intelligence (AI) is a field with a long history and after two boom-bust cycles in the 1960s and 1980s, it is once again enjoying a renaissance in funding and attention fueled by recent advances in mathematical techniques, computing power and the availability of big data.
Fillr, creator of the world's most accurate, fastest and secure autofill technology, today announces a $5 million Series A fundraising round from a consortium of international investors including SoftBank China Capital, Southern Cross Venture Partners and Reinventure. SoftBank China, the single largest investor in e-commerce giant Alibaba, joins forces with current investors, Constant Innovation, the early stage venture fund launched by the founders of carsales.com, including Chairman Wal Pisciotta and CEO Greg Roebuck.
More people convert with Fillr. Fillr has developed 'autofill as a service' that seamlessly integrates into your app, enabling your customers to transact faster, boosting your conversions and revenue. We've spent over two years (and lots of hard-earned $) building the world's best autofill... So you don't have to.
We’re already starting to see Christmas decorations appear in local shopping centers, which means holiday shoppers will soon start planning and buying their Christmas gifts. With so much on from November to December, we all need to be smart with our time and more efficient with our gift buying!
Today we want to share with you some of our favorite new innovative apps to help you plan, budget and purchase your gifts for this Christmas, including great apps to help you land that bargain at events such as Black Friday, Cyber Monday and Click Frenzy.
A Melbourne-based start-up that makes filling in online forms easier has raised $5 million from major international venture capitalists.
If you're not using an autofill tool for the Supreme checkout then you’re already disadvantaged. And if you want the best mobile autofill for Supreme then get yourself Fillr.
Kylie Cosmetics lipsticks have been selling out in less than 10 minutes after being released online every time! Are you sick of missing out? We'll we have the answer... Fillr - a great autofill app helps those who desperately want to get a certain product faster by filling out the information on checkout forms in seconds.
Instagram has quickly become an incredible platform for businesses, bloggers and online retailers to market their products, unfortunately their is significant disconnect between consumers seeing something on Instagram and purchasing due to the painful mobile check out forms. This is no longer a problem with Fillr: autofill for mobile!
As the years roll on and our mobile phone usage grows and grows, many of us will start to forget - if we ever knew - what life was like before the internet. The phenomenon that is eCommerce, AKA the ability to buy just about anything at the click of a button, has so firmly embedded itself in our lives that we now do it every day. In fact, research shows that the up and coming generations have little desire to go into bricks-and-mortar stores; simply preferring to buy almost everything online and leading to the closure of more than half of America’s shopping malls.
So ingrained is online shopping in our lives that few of us stop to think why we actually do it. Is it just habit? Is it as easy as we think? Do the benefits really stack up?