Mobile is increasingly the first screen for digital commerce. Forty percent of e-retail traffic now comes from mobile phones -- and this number is only going to grow.
But there’s one big problem. As mobile shopping rates increase, conversion rates continue to fall as customers abandon their shopping carts during the checkout process. The culprit is a friction-filled, time-consuming, highly manual checkout process which is only more frustrating on a mobile device.
As our smartphones become more and more ingrained in our everyday lives, it’s only a matter of time before our phones also become our primary tool for buying. Just a few years ago, mobile e-commerce, or m-commerce, accounted for 11.6% of total e-commerce revenue in the U.S. That number is forecasted to climb to 45% by 2020.
According to the latest Business Intelligence Report on shopping cart abandonment (Nov. 2016), 78% of consumers who start an online purchase process abandon it, leaving $4.6 trillion worth of merchandise left unpurchased in online shopping carts. Fillr has developed an ‘autofill as a service’ solution that seamlessly integrates into apps, enabling customers to transact faster, and boosting conversions.
When Coca-Cola issued what is considered the first-ever coupon in 1887, little did they realise the phenomenal impact the concept would have on the marketing world, particularly demand generation marketing. Armed with a voucher, recipients could redeem a free glass of Coke at any dispensary. The strategy was a remarkable success...
Filling out forms online is something that we all have to do (albeit often begrudgingly). Doing so on any device is frustrating; doing it on a mobile is excruciating. Cue autofill: a service that helps us kill the tedium and get on with the things we’d rather be doing with our lives.
Comparison shopping engines, otherwise known as shopping aggregators, are considered by some as the darlings of the internet era, and for good reason. With the profits of some aggregators, such as hotels.com and booking.com, exceeding $6 billion annually, it’s fair to say that this industry is one to watch.
It’s been described as the bane of the online retail industry, and for good reason: shopping cart abandonment costs retailers over $USD4 trillion per year. And to make matters worse, it doesn’t have to be this way – 63% of this could be recovered, experts say, if only merchants were a little more savvy.
Social media is already a premiere destination for many of our daily needs - whether it be to socialise, read, or job search. So it makes sense that it will soon be a premiere retail destination as well.
And that’s exactly what all of the big platforms, including Facebook, Twitter, and Pinterest are hoping to do with the recent introduction of ‘Buy buttons.’ Heralded as ‘the next big thing’ in ecommerce, buy buttons enable users to purchase items en masse, without having to ever leave the comfort of the app they’re using.
But are the buy buttons (also known as click-to-buy), really as great an idea as they seem?
Artificial intelligence (AI) is a field with a long history and after two boom-bust cycles in the 1960s and 1980s, it is once again enjoying a renaissance in funding and attention fueled by recent advances in mathematical techniques, computing power and the availability of big data.
Fillr, creator of the world's most accurate, fastest and secure autofill technology, today announces a $5 million Series A fundraising round from a consortium of international investors including SoftBank China Capital, Southern Cross Venture Partners and Reinventure. SoftBank China, the single largest investor in e-commerce giant Alibaba, joins forces with current investors, Constant Innovation, the early stage venture fund launched by the founders of carsales.com, including Chairman Wal Pisciotta and CEO Greg Roebuck.
More people convert with Fillr. Fillr has developed 'autofill as a service' that seamlessly integrates into your app, enabling your customers to transact faster, boosting your conversions and revenue. We've spent over two years (and lots of hard-earned $) building the world's best autofill... So you don't have to.
Dolphin browser, commonly regarded as one of the Top Android Browsers by popular sites such as Android Central, now includes Fillr's intelligent autofill technology. Not only more accurate than Google's and Apple's autofill products, Fillr is also faster and smarter.
On average, Fillr is over 500% faster than typing and nearly 200% faster and more accurate than competing products. If we look at a shopping site using Woo Commerce with Stripe for its payments, it would take you 1 minute 58 seconds to fill it by typing, 56 seconds using Safari Autofill and only 13 seconds using Fillr.
Designing Fillr has been an exercise in thorough planning and designing with data. With three months under our belt, it’s a great time to review how we got here and more specifically how the product and design team have been integral in the journey.
My best mate and business partner Chad and I sold our previous startup, 1Form, to Australia’s largest real estate group in 2013 and we immediately set out to build our next vision. Whilst our first venture (1Form) was a huge success it certainly didn’t start that way… sleepless nights and not knowing how you would put food on the table was par for the course for many years. But after pounding the pavement enough, it started to grow and grow fast. It got to the point where we no longer had to knock on doors; rather our door would be the one getting knocked on.
Last week we launched a public beta of Fillr, the next–generation autofill that helps you shop faster on your mobile. Since then, usage has boomed — together, you’ve filled out 1000's of forms across the web from your iPhone, cutting down what would have been of 33 hours of form filling collectively, into just 330 minutes.
Nearly two years ago, my best mate and business partner Chad and I started off on a journey that's resulted in countless stress filled days and sleepless nights! Why? Well we wanted to build something that would eradicate the need for you to ever have to repeat filling out your personal information online ever again. I mean we all hate filling stuff out, and doing this on your mobile takes that frustration to a whole new level.
Each year, Startup Daily publishes its Top 50 male entrepreneurs list, recognising the talent and achievements of young men creating startup companies. Much like our Top 50 female entrepreneurs list published in March, we use a wide set of metrics in putting this list together. This means that although financial turnover and capital raised are factors we ...